"These two individuals are what sets SportsDesk apart from the rest based on their knowledge of their industries and their background as sports marketers. They’re able to consult not only on using the media platform, but also in making different strategic decisions."
Assoc. Athletic Director
South Carolina University
Our proprietary SportsDesk Media platform is next generation digital media, analytics and marketing company whose portfolio of clients include the Chicago Bears, Cleveland Browns, Cleveland Cavaliers, Cricket Australia, Oklahoma City Thunder, Sacramento Kings and more than 25 NCAA athletic organizations.
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The Cleveland Browns wanted SportsDesk Media to help them understand the profile of fans and revenue opportunities this could create.
After pixeling the Browns website for data to profile fans and identify unique sponsorship opportunities, SportsDesk discovered a sizable segment with a high propensity and index of dog ownership with the affinity for the Purina brand. A new sponsorship category was uncovered with the new data, resulting in a new six-figure integrated sponsorship.
SportsDesk turned the Browns Fan Network into inventory in an integrated sponsorship package, including impressions for targeted digital media to dog owners.
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The University of South Carolina wanted to generate awareness of the 2013 - 2014 Football Season to drive pre-season ticket interest. SportsDesk Media tagged the USC website to gather data to create fan profiles then executed a predictive fan buying and remarketing strategy to serve a :30 pre-roll video to those within 200 miles of Columbia, SC.
As a result, more than 1.1 million video impressions were served with a 72% video completion rate (820k completions), indicating strong engagement with fans. Over 3000 qualified sales leads were generated for a future ticketing campaign.
MISSISSIPPI STATE UNIVERSITY
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Mississippi State wanted to better understand fans & ticket buyers and generate awareness & ticket sales for the 2014 Football Season.
SportsDesk Media tagged their athletics website to develop fan profiles (demographics, psychographics and purchase behaviors). A six-week media campaign was executed across display and Facebook, and new creative was rotated in real time when MSU achieved #1 status.
The results were 1.8 million impressions and 1,673 fan engagements. 668 sales resulted in a 300% ROI. SportsDesk also identified sponsor activation opportunities for Best Western, Rooms to Go and Chick-Fil-A.
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