PCG's innovation executive team has traveled the globe assisting leading sports and entertainment properties with designing go-to-market strategies with the focus of connecting innovation with revenue-producing results.
"Under PCG's leadership our organization, both at the national and local levels, has benefitted tremendously from their leadership, their ideas, their strategic thinking and their ability to help our sport grow its fans and revenues in some critical areas. The results speak for themselves."
Chief Executive Officer
"PCG can see a blank canvas, design an idea that blows me away and then, after that, explain how to monetize that idea. That's the part that separates them. No question about it. And that's why guys like me always call them to work with us. They're the best in the business at connection innovation and revenue."
BIG BASH LEAGUE
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PCG was retained by Cricket Australia in 2008 for strategic consulting prior to the launch of the Big Bash League (BBL). PCG has maintained an ongoing consulting relationship with the BBL since its inception.
PCG's tasks have been diverse and continually evolving based on the tremendous growth of the BBL with a primary focus on implementing health check business benchmarks, designing fan engagement, commercial inventory, television rights and match day entertainment strategies.
MINOR LEAGUE BASEBALL
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The challenge was to extend the one-day Minor League Baseball All-Star Game into a mulit-day event while creating a new revenue platform.
Focusing on the uniqueness of Charleston, SC as a military town, PCG developed the concept of a Home Run Derby aboard the USS Yorktown and a military-focused national partner was secured.
The event went viral and received national coverage from both sports and entertainment media. The promotion has been nominated for numerous national awards and has already been honored by Baseball Digest as its "Baseball Promotion of the Year."
THE MIGALA REPORT
"The Migala Report is the premier sports business publication. Their topics and research each month are extraordinary. I think it is a learning experience every time you read the new issue."
The Migala Report was founded by Dan Migala and launched in October 2003 to create an educational and idea-sharing resource for sports executives pursuing revenue-generating concepts. Supported with an unprecedented editorial board comprised of senior-level executives from MLB, the NBA, NCAA, NHL, NFL, minor league baseball and minor league hockey; The Migala Report quickly became a must-read for seasoned and young executives alike as it deeply explored the most topical subjects.
Within a few years, The Migala Report was featured at virtually every sports business gathering and even had the unique honor of having the FleetCenter renamed The Migala Report Center on February 13, 2005 for a contest between the Boston Celtics and the Sacramento Kings as a sign of its growing impact on the industry. The Migala Report’s reach extended as far as Japan with a Japanese edition of the publication and Australia where The Migala Report hosted a sports business seminar for international Cricket executives in 2008.
At the core of The Migala Report’s commitment is a value proposition for learning and community and this belief came full circle when the publication accelerated its reach by partnering for two years with the Baylor University Sports Sales & Sponsorship for editorial development.
In October 2012, The Migala Report’s commitment to give back grew once again as the publication became free to industry executives of all levels. Thanks to the generous support of sponsors Sports Desk Media, Full House Sports & Entertainment, Live Action Media, Conxeo, Navigate Research and Old Hat Creative; The Migala Report is poised for another decade of growth as the true caretaker of the sports business community.
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