PCG represents a diverse portfolio of sports and entertainment properties to create unique partnership opportunities to the life cycle of any brand.



Through this innovative sponsorship, Lexus has signed a multi-year agreement to become the signature sponsor of the popular Parking Passport Gold Program at Boston Logan International.


The Lexus Gold Passport Program allows members to be guaranteed parking in an area that provides easy access to all terminals at Boston Logan International Airport. With over 6,000 members currently participating in the program, Lexus comes in as a sponsor of a well-proven and valued program at Massport.


With over 250,000 moving through Logan parking facilities every month, this program allows Lexus to make a lasting impact on millions of New England travelers every year. In addition to dramatic digital signage, Lexus uses exciting activation entitlements throughout the year to align brand objects with its key demographic.


The challenge was to find a legacy naming rights partner for a conceptual Entertainment District prior to its launch.


By recognizing a strong history of community involvement from MB Financial Bank, the Village of Rosemont’s largest employer, a multi-year naming rights commitment to Rosemont’s new dining and entertainment district was established.


This headline making sponsorship included assets at the world famous Allstate Arena, nationally recognized Donald E. Stephens Convention Center and Rosemont Theatre along with benefits for MB Financial employees and customers at MB Financial Park at Rosemont.


325 West Huron Street, Suite 603

Chicago, Illinois 60654


(312) 948-0260

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